10 Tips for Communicating the Desired State
WHAT ARE THE BEST WAYS TO EFFECTIVELY COMMUNICATE THE DESIRED STATE TO ALL WHO ARE IMPACTED?
My client Sylvia recently earned her Managed Change™ Agent Certification. She called me last week asking for some advice. Sylvia told me she worked with her Sponsor and the senior leadership team to define the Desired State for a major process change the organization will be implementing later in the year. The Desired State definition was well done, and very importantly, the Sponsor rolled out the Desired State using a communication cascade strategy. Six weeks after the communication, Sylvia completed a survey to validate understanding of the Desired State. Unfortunately, less than 30% of employees reported they understood the Desired State or why the change was happening. Her questions to me were, “How did this happen?” and, “What can I do to fix it?” In the above featured video, I address how organizations can improve success rates by effectively communicating the Desired State. Talking points include the below…
How did this happen? What can I do to fix it?
10 TIPS FOR COMMUNICATING THE DESIRED STATE
- Define the Desired State at each level of the organization
- Translate the change from a strategic definition to one that is more tactical or operational
- Predict Target resistance and include mitigation actions in key communications
- Launch the change through authorizing Sponsor communications
- Localize the message to be Target-specific
- Prepare a “fool proof” communications strategy, process, tools and feedback mechanisms, and test with representative Targets
- Validate reinforcing Sponsors’ commitment to the change
- Coach Sponsors in delivery of the communications packages
- Deliver communications and capture feedback
- Analyze feedback and adjust the plan moving forward