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10 Tips for Communicating the Desired State

WHAT ARE THE BEST WAYS TO EFFECTIVELY COMMUNICATE THE DESIRED STATE TO ALL WHO ARE IMPACTED?

My client Sylvia recently earned her Managed Change™ Agent Certification. She called me last week asking for some advice. Sylvia told me she worked with her Sponsor and the senior leadership team to define the Desired State for a major process change the organization will be implementing later in the year. The Desired State definition was well done, and very importantly, the Sponsor rolled out the Desired State using a communication cascade strategy. Six weeks after the communication, Sylvia completed a survey to validate understanding of the Desired State. Unfortunately, less than 30% of employees reported they understood the Desired State or why the change was happening. Her questions to me were, “How did this happen?” and, “What can I do to fix it?” In the above featured video, I address how organizations can improve success rates by effectively communicating the Desired State. Talking points include the below…

 

How did this happen? What can I do to fix it?

10 TIPS FOR COMMUNICATING THE DESIRED STATE

  1. Define the Desired State at each level of the organization
  2. Translate the change from a strategic definition to one that is more tactical or operational
  3. Predict Target resistance and include mitigation actions in key communications
  4. Launch the change through authorizing Sponsor communications
  5. Localize the message to be Target-specific
  6. Prepare a “fool proof” communications strategy, process, tools and feedback mechanisms, and test with representative Targets
  7. Validate reinforcing Sponsors’ commitment to the change
  8. Coach Sponsors in delivery of the communications packages
  9. Deliver communications and capture feedback
  10. Analyze feedback and adjust the plan moving forward
Rick Rothermel

Rick is CEO and Director of Consulting Services at LaMarsh Global. He is a change management expert, thought leader and entrepreneur and has served as a founding member of the Board of Directors of ACMP. Rick’s previous experience includes Chief Learning Officer at Michigan Virtual University, Executive Vice President of e-Learning at Global Dynamics and Director of North American Education, Training and Development at Ford. Connect with Rick on LinkedIn here.

Comments (4)
  1. Barrett Lombardo says:

    Great post! 🙂

    • Rick Rothermel says:

      Thanks, Barrett!

  2. Pam says:

    Clear and straightforward. In line with everything I’ve been doing for the past 25 years! How validating!

    • Rick Rothermel says:

      Thanks for the kind words. Keep it up!

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