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6 Ways to Articulate the Case for Change | Rick’s Reflections

The New Year is always a time of excitement and anticipation. It’s both the time to celebrate what we accomplished the year before and an opportunity for a fresh start as we launch into 2015.

Overall, we must take advantage of the chance to strategize and plan better as we are provided yet another opportunity to improve the way we manage change. I was recently asked, “What will be the biggest challenge for CEOs in 2015?” My response remains that CEOs will be faced with the challenge of changing the way in which they make change happen in their organizations. The speed at which new ideas, technology, innovation, competition and market pressures drive change will continue to accelerate. I strongly believe that successful CEOs will need to leverage their employees and their leadership teams to find even more efficient and effective ways to identify and implement changes that are required in global organizations.

An efficient and effective change management approach is always critical. Every strategy and plan leaders decide to implement will result in some sort of change for the organization. This means every change decision needs to be well defined, sponsored and resourced. Leaders need a solid change plan and competent Change Agents to facilitate the implementation. While these are all critical success factors, the process needs to start on a solid foundation – the business case for change.

At the core of each successful change is a clear and viable business case that is easily understood and perceived as legitimate and necessary to those who are impacted. It answers any and all questions as to, “Why change?” and “Why now?” Framing and preparing the organization for strategy changes can be particularly difficult when well-established organizational structures, processes and cultures are challenged.

Help your efforts by starting your next change journey with a well-articulated business case for change. Consider including the answers to the following questions in early change communications:

6 Ways to Articulate the Case for Change

  1. What is not working well today and why?
  2. What are the indicators/metrics today that tell us change is necessary?
  3. Who knows why there is a need to change?
  4. Why didn’t we do this earlier?
  5. What if our attempt at this change fails?
  6. How much longer can we continue doing what we’re doing?

Rick Rothermel

Rick is CEO and Director of Consulting Services at LaMarsh Global. He is a change management expert, thought leader and entrepreneur and has served as a founding member of the Board of Directors of ACMP. Rick’s previous experience includes Chief Learning Officer at Michigan Virtual University, Executive Vice President of e-Learning at Global Dynamics and Director of North American Education, Training and Development at Ford. Connect with Rick on LinkedIn here.

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