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How to Coach Up Ineffective Change Sponsors

STRONG SPONSORSHIP IS CRITICAL TO PROJECT SUCCESS

I received an email from a former client who is now a Change Agent working on a mission-critical change project. In her message, she wrote that her project’s Sponsor recently changed and that her new supervisor is pushing her to get done with the change so that she can be assigned other work. The project is still at a crucial stage and really needs sponsorship, but the Sponsor won’t take responsibility for leading the change or communicating important information to the Targets. Simply put, my client asked about what she should do. I’m always happy to provide insight. In the video above, I answer her question and address how to coach a Sponsor who won’t acknowledge the role or take accountability for leading change.

 

How do you coach a Sponsor who won’t acknowledge the role or take accountability for leading change?

VIDEO HIGHLIGHTS

  • Find out who the Authorizing Sponsor of the change project is
  • Determine if the Sponsor is lacking the skill and/or will to lead change
  • Support Sponsors with resources that enable leaders to make informed decisions

 

REASONS WHY LEADERS RESIST THE ROLE OF SPONSOR

  • They lack clear understanding of the Desired State
  • They don’t believe the Desired State aligns with business goals
  • They feel they don’t have enough resources to deliver the change
  • They feel the change conflicts with other initiatives
  • They don’t understand the role and lack the skill/will to serve as Sponsor
  • They have ineffective Change Agents
Rick Rothermel

Rick is CEO and Director of Consulting Services at LaMarsh Global. He is a change management expert, thought leader and entrepreneur and has served as a founding member of the Board of Directors of ACMP. Rick’s previous experience includes Chief Learning Officer at Michigan Virtual University, Executive Vice President of e-Learning at Global Dynamics and Director of North American Education, Training and Development at Ford. Connect with Rick on LinkedIn here.

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