Where Do You Get Your Information About Resistance? | Video Transcript
We know what causes resistance. We have designed tools to collect the data needed to determine who will exhibit what resistance and for what reasons. What frequently overwhelms the change management practitioners we work with is where they go to get that information.
When they complete a Key Role Map or Stakeholder Map and they see the Sponsor Assessment Survey, they immediately feel overwhelmed. We often hear responses like, “You mean I have to do a survey on each of our 400 management personnel?”
Our advice — don’t over-engineer the data collection process. Start with the simplest and easiest data collection and move to layers of increased effort. The other criteria for determining how to go about the data collection process should be based on the time you have and the resources available.
Let’s look at going from simple to complex. The first, and very accurate, source of data is the project team itself. Set aside some time in a project team meeting to have them help you with the key data elements.
Our advice — don’t over-engineer the data collection process. Start with the simplest and easiest data collection and move to layers of increased effort.
Then go from there:
- Gather a set of key leaders and do the same thing in a few hour meeting
- Conduct a survey of Targets
- Conduct focus groups with key Targets and Sponsors
- Set up a web site and enable people to put their own observations and questions in — even allow them to fill out the InfoMatrix with their own data
Share with the Targets what you have learned about issues and concerns. Of course, if the data refers to individuals by name you will keep those items confidential. But if you open up the data and share it, people will develop a sense of trust in you and ownership of the change. They will become increasingly willing to offer their input into the data collection process.