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People often resist change, a behavior that usually results in failure. Determining why they resist, and how to reduce that resistance, is what managing change is all about. The fact is that change is a difficult process inviting resistance from all corners of an organization.
Once the decision to introduce a break-through strategy is made—one that will take your organization to the next level of competitiveness or align it with compliance requirements—it is critical to make sure that strategy
is implemented successfully and managed well. It's not easy, but without effective change management the costs can be high, including:
- Loss of key people who cannot or will not
make the transition
- Wasted investment
- Decreased productivity resulting from
increased stress
- Damaged image in the marketplace
- An organization that is marginalized
A comprehensive and well-planned change management strategy will include ways to reduce resistance and its effects by:
- Identifying the potential sources of resistance before they become destructive to the change process,
as well as the reasons for their resistance
- Developing a communications plan that increases understanding and acceptance throughout the organization and building the right learning plans for the right targets at the right time
- Deploying the set of action steps that will reduce resistance
- Ensuring that people who choose to change are rewarded and explaining the consequences of choosing not to change
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