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Turning Data Into Useful Change Management Information | Video Transcript

Turning the data into information is the critical part of good change management. If you are familiar with Managed Change™, you know that what we’ve done is we’ve identified the major sources, or potential sources, of resistance, and we have provided you with tools and processes for collecting the data for each of the target populations on why they might have that area of resistance as an issue for them – a lot of data. If you use other methodologies of other change management approaches, you do the similar thing. You are collecting data about who all these people are and what their issues and concerns are.

But what have you got when you’ve done that? You’ve got a hodgepodge of data. Turning the data into information is the critical part of good change management because without that, we’re skipping something important. We have a piece of data here and we try to address it in a communication over here, but not in a cohesive whole, not an integrated frame, which is what we’re trying to end up with when we put that jigsaw puzzle together and the picture comes out.

Again, if you know our approach, you know that we have a tool we call the InfoMatrix, which is where we put all of that data and we begin to see the patterns by target groups and by resistance sources. And when we sit back and we look at that information – oftentimes we’re actually physically sitting back because we’ve got it on a wall and we can sit back at the conference table and we can look at it –and say, “All right now, what have we got? What are the patterns here?”

Then, from those patterns of information, we can build the activities that will either prevent those issues from becoming serious resistance factors or we can build a good plan for addressing it if it already exists.

Turning data into useful information, analyzing that information, finding the patterns, finding the logic of where it is and how it is will lead to the good communication plan, the good learning plan, and the good reward plan. That key piece is critical in the middle – don’t lose that piece.


Jeanenne LaMarsh

Jeanenne, Executive Director of Consulting Services, founded LaMarsh & Associates, the predecessor to LaMarsh Global, and developed the innovative Managed Change™ model and methodology that has been used for effective change management by hundreds of organizations over the past decades. Connect with Jeanenne on LinkedIn here.

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