When a portion of your workforce adopts the change while others lag, it’s tempting to think it’s time to get tough. But using punitive measures to force change can backfire—damaging trust, increasing resistance, and harming long-term adoption. Here’s why a more strategic approach pays off.

Contracting with sponsors isn’t a formality—it’s the foundation of successful change. In this article, we outline a practical guide for creating effective sponsor contracts that align leadership actions with change success. 

Strong sponsorship is the cornerstone of successful change. Yet, organizations often overlook the importance of recognizing leaders who do it well. When great sponsorship goes unacknowledged, momentum fades—and so does motivation.