Common Mistake: Attempting to drive adoption across the entire organization simultaneously.

Common Challenge:
Large-scale initiatives often affect multiple functions, roles, and teams. Leaders may assume that broad, simultaneous adoption ensures consistency.

In practice, this approach often dilutes focus and slows momentum.

Change spreads through visibility and credibility—not volume.

When no clear early adopters are identified:

• Momentum stalls

• Skepticism remains unchallenged

• Adoption lacks proof

Early adopters play a critical role.

They:

• Demonstrate the change in action

• Validate that the new approach works

• Provide visible examples for others

These early signals reduce uncertainty and build confidence across the organization.

Sequencing adoption—rather than attempting universal change at once—creates traction.

Change gains momentum when it becomes visible and credible early—a pattern consistently leveraged in LaMarsh’s approach to accelerating adoption.