Common Mistake: Not Helping Sponsors Find Their Authentic Voices
Common Challenge: Inauthentic Leadership Messaging Erodes Trust
Quick Summary
Even the most well-intentioned sponsors can sound scripted or disconnected when supporting a change. This article explores why helping sponsors develop authentic messages is essential—and how change leaders can support them using the LaMarsh Managed Change™ Model.
The Challenge
Sponsors often rely on talking points or communications drafted by others, which can come across as hollow or inconsistent. Employees can spot a lack of sincerity instantly—and when a sponsor's voice doesn't sound like their own, it undermines credibility and weakens trust in the change effort.
Why It Matters
Authenticity builds alignment. When leaders communicate in ways that reflect their true values, style, and experiences, their support for the change feels real. That authenticity encourages others to engage and adopt.
The LaMarsh Perspective
The Managed Change™ Model recognizes that people respond to real people. Sponsors should not just deliver messages—they should believe in and personalize them. Change leaders must help sponsors connect their personal leadership style with the change story in a way that’s both compelling and credible.
How-To Solution
Understand the Sponsor’s Style
Ask how they usually communicate, what energizes them, and how they connect with their teams.Co-Create Messaging, Don’t Script It
Develop key messages with the sponsor, not for them. Make room for their voice.Connect the Change to Personal Beliefs
Help the sponsor reflect on why this change matters to them—and express that.Practice Out Loud
Rehearse delivery in advance. Offer coaching to ensure tone and message land with impact.Provide Real-Time Feedback
During the rollout, observe how the sponsor is received—and provide feedback to keep the voice aligned and strong.
Pro Tip
An authentic voice isn’t about being perfect—it’s about being real. Help sponsors find the version of the message they can stand behind.
Wrap-Up & CTA
Change sponsors are most effective when they lead with authenticity. By guiding them to speak from the heart, change leaders build trust that drives results.
👉 Want to sharpen sponsor communication? Join our next Managed Change Workshop or Explore our Coaching Services.