Common Mistake: Thinking Learning = Classroom Training 

Common Challenge: Confusing Knowledge Transfer with Behavior Change 

Quick Summary 
Many organizations equate “training” with “learning.” But real capability-building doesn’t stop when the slides do. This article explores why effective change demands more than classroom sessions—and how to design learning that actually sticks. 

The Challenge 

Change leaders often check the box with a single training event. But knowing what to do isn't the same as doing it. Without practice, reinforcement, and application, people quickly revert to old habits. The result? A well-attended class and very little actual change. 

Why It Matters 

Sustainable adoption requires more than exposure to content—it requires time, repetition, and support. When learning is shallow, change efforts stall. When it's deep and ongoing, behavior shifts take root. 

The LaMarsh Perspective 

At LaMarsh Global, we view learning as a system—not a session. The Managed Change™ Model emphasizes continuous development through multiple methods: 

  • Just-in-time tools and templates 

  • Peer learning and knowledge sharing 

  • On-the-job application and coaching 

  • Reinforcement loops and feedback channels 

How-To Solution 

  1. Redefine Learning 
    Expand the definition to include mentoring, hands-on practice, and digital nudges. 

  2. Link Learning to Work 
    Design sessions around real tasks, decisions, and challenges. 

  3. Provide Ongoing Support 
    Set up office hours, Q&A forums, or quick-access guides to help people after the class ends. 

  4. Reinforce Over Time 
    Space learning touch points to create lasting memory and build habits. 

  5. Measure Behavior Change, Not Attendance 
    Track how learning translates to new behaviors—not just who showed up. 

Pro Tip 
If they can't apply it on the job, they haven't really learned it. Think beyond the workshop. 

Wrap-Up & CTA 

Great learning fuels great change—but only when it's designed for the real world. Use the LaMarsh Managed Change™ Model to build learning into every phase of your initiative. 

👉 Want support designing learning that leads to adoption? Connect with us or Join our next Managed Change Workshop

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Aligning Sponsors, Change Managers, and Project Teams: A Leader’s Guide  

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How Executives Can Reduce Resistance and Build Trust During Change