Common Mistake: Lack of Support After the Training Class 

Common Challenge: Trained, But Not Sustained 

Quick Summary 
Training is often seen as the finish line in change initiatives—but real adoption begins after class ends. Without structured follow-up, even the best training efforts fade fast. This article explores how to reinforce learning and behavior change beyond the classroom. 

The Challenge 
Many organizations treat training as a one-and-done event. Learners leave with new knowledge but face old barriers when they return to their roles. Without ongoing support, coaching, and reinforcement, most of what they learned is lost—and the change fails to stick. 

Why It Matters 
Training alone doesn’t drive behavior change. If people don’t apply what they’ve learned—and get support while doing it—then time and money are wasted. Worse, it creates cynicism about future change efforts. 

The LaMarsh Perspective 
The LaMarsh Managed Change™ Model emphasizes reinforcement and coaching as critical components of sustainable change. True adoption requires feedback, recognition, and consistent leadership modeling after training ends. 

  How-To Solution 

  1. Plan Reinforcement Ahead of Time 
    Build reinforcement activities into the project plan from the start—not as an afterthought. 

  2. Schedule Follow-Up Touchpoints 
    Use coaching, peer groups, or leader check-ins to revisit concepts and celebrate wins. 

  3. Embed in Daily Workflows 
    Help employees apply what they learned through updated processes, systems, or role expectations. 

  4. Reward and Recognize Application 
    Reinforce desired behaviors through public recognition and performance feedback. 

  5. Involve Leaders Actively 
    Leaders should consistently model, support, and hold others accountable for new behaviors. 

 Pro Tip 
Don’t ask, “Did they attend?” Ask, “Are they applying what they learned?” 

 Wrap-Up & CTA 
Training is just the beginning. Sustained change comes from thoughtful reinforcement, coaching, and modeling. 
 

👉 Want to build stronger follow-through into your next change? Join our next Managed Change Workshop or Contact us for support designing a full adoption path. 

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The Most Overlooked Factor in Change Success: The Sponsor Role