Why Change Fails—And How Leaders Can Prevent It  

Most failed change efforts are not caused by: 

❌ Poor software 
❌ Bad training 
❌ Weak project planning 
❌ Employee resistance 

They’re caused by something much simpler: 

Leadership signals that don’t match the intent of the change. 

Here are the most common leadership pitfalls—and how to prevent them: 

Failure Pattern #1: Silent Sponsorship 

Leaders approve a change but don’t stay visibly involved. 

Solution: 
Show up early, often, and authentically. 

Failure Pattern #2: Competing Priorities 

Teams hear, “This is the top priority,” right before they hear, “Oh, and so is this other thing…” 

Solution: 
Sponsors must clarify priorities and protect capacity. 

Failure Pattern #3: Misaligned Leaders 

One leader is charging ahead. Another is quietly skeptical. 
Employees read the hesitation instantly. 

Solution: 
Align leaders behind one consistent message. 

Failure Pattern #4: Waiting Too Long to Address Resistance 

Resistance doesn’t disappear—it grows roots. 

Solution: 
Address concerns early and with empathy. 

Failure Pattern #5: No Reinforcement Plan 

Teams adopt the change… until pressures return and old habits resurface. 

Solution: 
Reinforce behaviors consistently, not episodically. 

**The Good News? 

Leaders Can Prevent Every One of These Failure Patterns.** 

With the right clarity, tools, and behaviors, sponsors can shift the trajectory of an entire organization. 

That’s exactly why the Leaders as Sponsors of Change program launches Q3 2026—to help leaders prevent these common pitfalls and lead change with confidence. 

Join the interest list.

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Common Mistake: “I’ve Done Stakeholder Analysis—Why Do I Need to Do the Key Role Map?” 

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